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Random Fact
Bruce has Chinese ancestry.

Bruce McFarlane

CEO of the BlueRock Group and Managing Director of BlueRock Law

in

Law

+61 3 8658 2063
0402 205 878
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Like many of us here at BlueRock, Bruce has a strong appreciation for Richard Branson’s philosophy of building a people-first business culture.

Bruce applies the same energetic attitude to his project management and business development activities at BlueRock – as well as to a fresh seafood platter when given the chance. He’ll most definitely fight you for the prawns. 

As the CEO of BlueRock and the Managing Director of the law division, Bruce spends his days focused on building opportunities for the BlueRock community.

He loves to relax at the coast come the weekend for a dose of ocean activity or to paddle with the kids at the Mornington Life Saving Club. It can be hard to keep up with Bruce, and when he’s cycling with the Dendy Riders you’ve got no chance. But he’ll always slow down to spend time with his wife, 4 kids and his 3 dogs. We’re pretty stoked to have him as part of the BlueRock family too.

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Articles
Law
insights, stories and research about entrepreneurial business by
Bruce McFarlane
March 22, 2018
October 25, 2019
Minimising franchisor risk under Fair Work laws
Law
April 10, 2019
October 25, 2019
How to sell your business: preparing your business for sale and a smooth transition to new owners
Law
April 3, 2018
October 25, 2019
Equity crowdfunding – the risks and rewards for entrepreneurs looking to raise money
Law
May 23, 2018
October 25, 2019
In the face of negative publicity, franchise reform needs to remain targeted and effective
Law
June 6, 2018
October 25, 2019
How shareholder agreements help entrepreneurs mitigate risks
Law
December 12, 2019
December 17, 2019
Don’t get hung out to dry. Protect your Intellectual Property
Law
March 10, 2020
March 11, 2020
Are you acquisition ready?
Law
March 16, 2020
March 12, 2020
Common mistakes of entrepreneurs
No items found.
March 23, 2020
March 12, 2020
SME looking to expand? Consider acquisition
No items found.
June 25, 2020
June 25, 2020
Youngpreneurs – the Millennial entrepreneurs taking the business world by storm
No items found.
August 21, 2020
August 21, 2020
A change is coming – Proposed amendments to the Franchising Code of Conduct
Law
July 2, 2019
October 14, 2019
BlueRock Law Finalists for Employer of Choice at the 2019 Law Awards!
Law
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Photo of Dwayne's cafe in the BlueRock Melbourne CBD office.
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Did you know?
The origin of the BlueRock name is a mash-up of the founders two favourite things.
Through a mutual love of the Carlton football team and Dwayne 'The Rock' Johnson, a firm was born!