Random Fact
Bruce has Chinese ancestry.

Bruce McFarlane

CEO of the BlueRock Group and Managing Director of BlueRock Law


Like many of us here at BlueRock, Bruce has a strong appreciation for Richard Branson’s philosophy of building a people-first business culture.

Bruce applies the same energetic attitude to his project management and business development activities at BlueRock – as well as to a fresh seafood platter when given the chance. He’ll most definitely fight you for the prawns. Bruce spends his days focused on building opportunities for the BlueRock community and heads to the coast come the weekend for a dose of ocean activity or to paddle with the kids at the Mornington Life Saving Club.It can be hard to keep up with Bruce, and when he’s cycling with the Dendy Riders you’ve got no chance. But he’ll always slow down to spend time with his wife, 4 kids and Busta the dog. We’re pretty stoked to have him as part of the BlueRock family too.

July 2, 2019
October 14, 2019
BlueRock Law Finalists for Employer of Choice at the 2019 Law Awards!
March 22, 2018
October 25, 2019
Minimising franchisor risk under Fair Work laws
April 10, 2019
October 25, 2019
How to sell your business: preparing your business for sale and a smooth transition to new owners
April 3, 2018
October 25, 2019
Equity crowdfunding – the risks and rewards for entrepreneurs looking to raise money
May 23, 2018
October 25, 2019
In the face of negative publicity, franchise reform needs to remain targeted and effective
June 6, 2018
October 25, 2019
How shareholder agreements help entrepreneurs mitigate risks
December 12, 2019
December 17, 2019
Don’t get hung out to dry. Protect your Intellectual Property
November 29, 2019
December 17, 2019
What’s in a name? A guide to business trademarks
March 10, 2020
March 11, 2020
Are you acquisition ready?
March 16, 2020
March 12, 2020
Common mistakes of entrepreneurs
March 23, 2020
March 12, 2020
SME looking to expand? Consider acquisition
May 28, 2020
May 28, 2020
How to raise capital during a market downturn


Sometimes we sit on toadstools to make phone calls and have meetings around David Attenborough-inspired artefacts.
That’s life at BlueRock – we like to do things differently.
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Did you know?
The origin of the BlueRock name is a mash-up of the founders two favourite things.
Through a mutual love of the Carlton football team and Dwayne 'The Rock' Johnson, a firm was born!