Placemaking Strategy

We use retail analytics to assess retail supply and demand fundamentals within the catchment area, and to identify opportunities and threats. By pulling together a vast array of data, our proprietary geo-spatial platform applies uniquely designed learning algorithms that analyse the retail, commercial and residential eco-system within which a new or redeveloped site will need to integrate and compete.

These algorithms provide never-before-seen insights into the level of sustainable retail supply, highest and best use analysis as well as the optimal retail mix necessary for sustainable trading.

We utilise geo-fencing technology that anonymously identifies the people who work in the building and then delivers incredible insights about them. This knowledge is then transformed into consumer profiles, using Roy Morgan Helix Personas as the psychographic basis, thus developing a detailed understanding of the building’s occupants – for example, their lifestyles and their preferred spending habits.

Values, beliefs and attitudes are the best predictors of consumer behaviour. Understanding these consumer profiles allows us to plan the type of services, amenity and experiences that will resonate with building occupants.