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Accounting
Making sure the numbers add up.
Asset Finance
Bookkeeping
All the essentials taken off your hands.
Digital
Thrive with digital everything.
Entertainment, Media & Technology
Finance
Funding dreams.
General Insurance
Make sure your business is covered.
Grants & Incentives
Don't miss out of on what you're eligible for.
International
Law
Painless compliance.
Managed Services
Places
Creating spaces for happy humans.
Private Wealth
Plan for the future.
Self Managed Super Funds
Gain control over your retirement.
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Be BlueRock Foundation
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Franchise Advisory Services
BlueRock’s multidisciplinary framework means we provide a one-stop-shop for all your franchise needs.
With many years of experience in the franchise industry and a wide franchise network, we are well-placed to deliver cost-effective, time-efficient and innovative advice on every aspect of your franchise system.
Meet our expertsGet in touchBook a free consultation

Multidisciplinary Franchise Services

We have every angle of the franchise industry covered.
So you can rely on us to identify new opportunities, define growth strategies and effectively execute as one team.
Accounting
BlueRock’s accountants take compliance and reporting up a notch to a true partnership, meeting with you regularly to proactively and strategically drive your franchise forward.
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Digital
BlueRock Digital leverages and connects effective digital systems to create operating efficiencies and positive client experiences that result in successful franchise growth.
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Finance
When it comes to financing your franchise business, our primary focus is to reduce your stress, improve your growth potential and help your franchise be successful.
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General Insurance
We reduce risk and premiums by seeking out the best value insurance for your franchise properties, contents, vehicles and equipment, and tackle difficult claims for you.
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Law
Our specialised franchise law team guides you through complex legal issues without unexpected costs, so you can grow your franchise with confidence.
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Our Franchise Clients

We have worked with a large number of well-known brands within the franchise industry.
We act on behalf of both franchisors, franchisees, and owner-operators.
"
"
One thing I have appreciated about BlueRock is the wide range of services they do provide. Whether it's Digital or Accounting, supporting us as a hospitality business and how we structure our finances or looking at the digital platform we have to enable the businesses I've worked with to function well. They're a great team to work with and I highly recommend them.
Brenton Howie
,
CEO
from
Schnitz

BlueRock Knows Franchising

Our team offers multidisciplinary franchise experience and expertise.
Bruce McFarlane
CEO of the BlueRock Group and Managing Director of BlueRock Law
(
Law
)
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Ryan Kagan
Director
(
Digital
)
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Steven Whiteside
Director
(
Finance
)
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Aaron March
Director
(
Accounting
)
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Adam Gibbins
Director
(
General Insurance
)
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Lex White
Senior Associate – Law
(
Law
)
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We partner with BDC Partners so you get access to the best when it comes to franchise recruitment and development, and your retail property portfolio
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Articles

Learn more about franchising.
July 23, 2021
July 23, 2021
Changes to the Franchising Code of Conduct: FAQ From Franchisors
June 1, 2021
June 1, 2021
The Proposed Changes to the Franchising Code of Conduct (Code) are in!
December 1, 2020
December 1, 2020
Proposed Changes to the Franchising Code
August 21, 2020
August 21, 2020
A change is coming – Proposed amendments to the Franchising Code of Conduct
September 16, 2019
October 14, 2019
So, you’re thinking of franchising? Here’s four tips to get you started
September 9, 2019
October 14, 2019
Attention Franchisors - Make sure you read this recent ACCC report update
March 26, 2019
October 25, 2019
The Franchise Inquiry Report: What Does It Mean For Your Business?
October 15, 2018
October 25, 2019
What’s the difference between a licence agreement and a franchise agreement? Understanding the franchise model
May 23, 2018
October 25, 2019
In the face of negative publicity, franchise reform needs to remain targeted and effective
View all articles
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Upcoming Events

Nothing on right now. Check back soon for the latest events.
Resources
Update
Video
A Practical Workshop on the Franchising Code of Conduct Reforms
Reforms to the Franchising Code of Conduct and how they will affect you.
Tool
Video
Effectively Managing People as a Franchisor
Guide
Video
Franchisor Open Forum Series - Unlocking Franchise Funding Webinar
Guide
Video
BDC Franchisor Open Forum Series | How to Attract and Recruitment High-performing franchisees webinar recording
Press
Document
Firm Foundations - Franchise Business Articles
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Contact

Fill in the enquiry form and we’ll be in touch.
03 8682 1111
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L16, 414 La Trobe, Melbourne 3000
Photo of Dwayne's cafe in the BlueRock Melbourne CBD office.
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Did you know?
The origin of the BlueRock name is a mash-up of the founders two favourite things.
Through a mutual love of the Carlton football team and Dwayne 'The Rock' Johnson, a firm was born!