Random Fact
Pete named BlueRock after his favourite footy team, the mighty Blues, and pro wrestler Dwayne ‘The Rock’ Johnson.

Peter Lalor

Founder and Chief Entrepreneur

Pete is always looking for new ways of doing things. His intensity can be relentless but it also drives his great passion for helping entrepreneurs to grow exciting businesses.

His entrepreneurial advisory work has developed a strong client community and a unique company culture that follows his vision to work with smart people to break the rules. Pete places great value on working towards a social purpose and has a particular interest in the development of sustainable social housing. He fuels all this activity with afternoon cereal. On the weekends, Pete slows down a little when he’s fishing or running marathons (!) and he loves spending time with his family of four boys. Pete would love to meet Gandhi, who is known for his belief that “In a gentle way, you can shake the world”. While Pete isn’t nearly as gentle, it’s safe to say the world is getting quite a shake.



Sometimes we sit on toadstools to make phone calls and have meetings around David Attenborough-inspired artefacts.
That’s life at BlueRock – we like to do things differently.
Did you know?
The origin of the BlueRock name is a mash-up of the founders two favourite things.
Through a mutual love of the Carlton football team and Dwayne 'The Rock' Johnson, a firm was born!