In 2008, our Founder Peter Lalor left the traditional professional services model behind. He had a clear idea of what an entrepreneurial advisory firm should look like. A firm built around business owners, truly multidisciplinary and full of exceptional advisers. A genuine alternative to the status quo of stale business services.
Seventeen years later, BlueRock is home to over 300 talented professionals, led by 70 experienced Directors, and generates annual revenue over $70 million. The business Peter and our Directors – along with the trust and support of our awesome clients - have built looks nothing like the firms they left behind. And it was always meant to stay that way.
Today, BlueRock takes its next step. We are announcing Shaun Kamler as our new Chief Executive Officer.
Where BlueRock is going
This is not a change of direction. It is an evolution. Our board and leadership are aligned on BlueRock’s direction, and Shaun brings the strategic, technology and operational leadership needed to drive growth at scale.
As BlueRock strengthens its position as the destination for Australian SMEs, their founders and their families, Shaun will build on the strong foundations laid by our long-standing Directors, our thriving entrepreneurial client ecosystem, our talented people and our tech-led ways of working.
"We started this business believing we could do things differently. Seventeen years later, I still believe that, and so does Shaun. He brings a depth of experience across wealth management, technology and professional services that is exactly what BlueRock needs from here. I have known him for years and I have no doubt he is the right person to lead us. I am genuinely excited about what we are going to build together." Peter Lalor , Founder and Executive Chair.
Who is Shaun Kamler?
Shaun's career spans 26 years in General Electric, ANZ and Macquarie Group, while operating across both Australia and Asia. On paper, that reads as a corporate pedigree. In practice, it tells a different story.
At Macquarie, Shaun spent four and a half years helping to build the Virtual Adviser Network, working shoulder to shoulder with Australia's leading professional services firms to help them grow and better serve their clients. He understands how firms like BlueRock operate, what their clients need, and where the opportunities lie. This is not someone arriving from the outside, he’s led the client management team with Macquarie’s Private Bank, learning the craft up close understanding how advisers truly meet complex family group needs, particularly through an investment lens. He has been in this world for a long time.
As Chief Product Owner of Macquarie’s Wealth division, Shaun shifted his thinking from transactions to experiences, learning how to design and deliver products that genuinely work for advisers and their clients. Most recently, as Macquarie’s retail bank Technology COO and founder of its Control Tower, he brought tech-company ways of working into a major financial institution, embedding an AI-first mindset and sharpening how large teams deliver outcomes at pace.
Beyond Macquarie, Shaun has chaired The Funding Network Australia since 2020, a platform that connects philanthropists with high-impact grass-root community organisations to build capacity. It’s a role that reflects a genuine commitment to purpose, one that sits naturally alongside BlueRock's B Corp certification and the work of the Be BlueRock Foundation .
And then there is the personal side. SMEs are in Shaun's DNA, his family came from an SME, so working with founders and business owners is not just a professional interest, it's something he grew up with.
"BlueRock has built something that most firms only talk about. A genuinely multidisciplinary business that puts clients at the centre of everything. SMEs are in my DNA, and the opportunity to work directly with Australian SMEs, their founders and their families, backed by a firm with exceptional people and their depth of expertise, is one I could not walk past. We have a clear strategy, a remarkable team, and the right moment to take this to the next level." - Shaun Kamler, BlueRock CEO.
Building on BlueRock's Strong Leadership Foundations
Peter is not stepping back. His focus shifts to the work he has always done best: being a trusted adviser to clients, driving new client acquisition, and mentoring the next generation of BlueRock directors. With AI reshaping how advisory firms operate, Peter will also be at the forefront of how BlueRock uses these tools to support both clients and our own people.
The foundations are in place for an exciting phase of growth, thanks to the passion and dedication of our exceptional Director cohort who have helped build BlueRock over the last 17 years. A special mention to Stephanie Todio , an 'original BlueRocker' who has been with us since day 1 and is now our CFO! This solid foundation makes everything that comes next possible.
What Shaun brings is the strategic, technology and operational leadership capability to deliver more, leveraging our strong foundations to grow at scale. Shaun joins the BlueRock team in August, following a well-earned break in Europe. He will be clearing his head while cycling the first stages of le Tour de France.
If you would like to speak with our team about your business, your life, or you want to learn more about BlueRock, get in touch via the form below or reach out to your adviser directly.
