If you’ve ever wondered what the process of selling your business really feels like, here’s a home truth: It’s a lot like dating. There’s hope, nerves, a bit of excitement—and the overwhelming need to find the absolute right fit.
It’s Not Just About the Money
Sure, getting a knockout price is great. But selling a business isn’t a quick process. It’s a drawn-out journey, complete with mutual trust, cultural fit, and frankly, a fair bit of awkwardness as both sides figure each other out.
From the first meeting to the handover, it’s about more than just numbers:- Can you work together for months (sometimes years) through negotiation and transition?
- Will your staff stay on or bolt when a new owner walks in?
- Does the buyer “get ” your business and values?
The Power of Preparation and No Surprises
When we sell a business, we adopt a no surprises approach. Is our house clean? Are there any skeletons? Because once the process starts, it’s not easy to unwind it.
That means you need “clean books” (financial, legal, and operational) and a willingness to be completely transparent about what you can and can’t offer.
Intimacy Sells
It‘s important to build a real relationship with any potential buyers early on, long before you’re even officially “on the market.” Investors want to truly know the people that they are buying the business from and what drives them. They want to ensure it’s a fit on a personal level and understand the seller's commitment to the business and its future. This familiarity builds confidence and reduces the fear of unknowns.
A Lasting Fit Beats a High Price
If you rush a deal and ignore cultural fit or shared goals, you set yourself up for regret and post-sale headaches. Take your time, go on a few “dates”, ask the hard questions upfront, and hold out for someone who values what makes your business unique.
Bottom line: The “right” buyer isn’t just the one with the deepest pockets. It’s the one you and your team trust to take your business into the future.
Ready to Chat About Your Next Move?
If you’re even thinking about selling your business (next week or five years from now), our Transaction Advisory Services team is here to help. No pressure, no jargon. Fill in the form below and we’ll get in touch for a confidential, straight-shooting chat about your options.


