Thriving communities, not just buildings.
We leverage data to create vibrant places that address people’s changing lifestyles, help entrepreneurial retail businesses succeed, and deliver on commercial imperatives for property developers and landlords.
Location Intelligence
In partnership with BlueRock’s industry-leading PropTech business, propella.ai, we deliver new insights on placemaking opportunities through cutting-edge data intelligence. This includes market assessment of the retail opportunities and threats, as well as incredible insights into the behaviours, characteristics and attitudes of workers, residents and visitors.
Placemaking Strategy
We recommend the right amenity, services and experiences for your property to help drive community engagement. This is informed by sophisticated location intelligence, retail industry insight, financial modelling and property experience in precinct development, asset repositioning and leasing.
Property Marketing
Our placemakers are armed with amazing data intelligence and placemaking insights to translate your vision into a destination that excites people. We work with marketing specialists BlueRock Digital to create engaging brands and collateral utilising CGI, photography, video, websites, digital marketing and PR.
Retail Brokerage
Our experience in asset and development management and running retail businesses means we understand the needs of all parties. Our balanced approach to leasing stems from working with the tenant and landlord on the right business model for the right location, then structuring lease terms for a win-win outcome.
Corporate Real Estate Advisory
Attracting and retaining the best talent is critical. We work with Australia’s leading companies to integrate amenity such as cafes and catering into the workplace, which encourage social connection, create day-to-day efficiencies and make people’s lives more convenient, healthy, fun and productive.
Our end-to-end approach streamlines the placemaking process and drives value for retailers, developers, landlords and tenants.
Projects
New Student Precinct – University of Melbourne
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BlueRock Places worked in collaboration with Architects EAT to deliver a Placemaking Strategy for the University of Melbourne, recommending the optimal retail mix with supporting demographic and financial analysis to create vibrant new meeting places and food hubs on campus for students, professionals and staff.

Wellington Place, Mulgrave – Frasers & ESR
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BlueRock Places delivered Location Intelligence and a Placemaking Strategy for Frasers & ESR, working in collaboration with Rothe Lowman on the ground-floor design and retail masterplan for this 60,000+ square-metre commercial development.

Riverlee & Dark Mofo
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BlueRock Places worked with Riverlee, Dark Lab (subsidiary of Mona) and Fender Katsalidis Architects to develop a permanent new cultural and entertainment precinct for Dark Mofo filled with live music, art, events and hospitality and located in the heart of Hobart's CBD. "In the Hanging Garden" was subsequently launched in June 2019.

101 Collins Street
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BlueRock Places delivered Location Intelligence and a robust Placemaking Strategy for 101 Collins Street, collaborating with Bates Smart on the ground floor and retail repositioning of this iconic building. We are now working with 101 Collins to implement the Placemaking Strategy with Retail Brokerage services.

Some of Our Clients
We're proud of the community of entrepreneurs and business owners that we work alongside, and the businesses we're helping to build.
Testimonials
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The team at BlueRock have supported our growing social enterprise Wellness in Real Life (WIRL) with a really diverse range of services. From accounting advice, digital marketing, business structure, product development, fundraising and grant applications. Bevan, Regant and Ella have been nothing but welcoming and continue to open up their business minds with us each month. They have immense knowledge of the start-up world and how to grow and scale a business. They are also very connected in the industry and have made multiple referrals to relevant stakeholders throughout our time together. The support on grant applications has also been second to none. Millie really goes above and beyond to consult with you to understand your business operations and which grants would be best suited to your needs. Millie is hugely knowledgeable in this space and we would highly recommend her for anyone looking to seek advice on what grants and funding is available to your organisation!
Alicia Holmquest
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Co-Founder
from
Wellness in Real Life
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BlueRock have been an essential part of our team and growth, using services ranging from bookkeeping, R&D, accounting, legal and business advisory. As a startup, it’s difficult to choose the right partners and it took us a lot of time and cost learning from the wrong partners to really appreciate the value of the right one. We highly recommend BlueRock to any startup looking to grow and be successful. BlueRock keep our goals front of mind and truly care about the result!
Lee Hardham
,
CEO & Founder
from
Brauz
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We have been with BlueRock since it started, and they have always provided us with accounting services and assisted us to manage other things outside of our business. After almost 50 years in business, our affairs have become quite complex. We recently worked through our financial affairs and the re-writing of our wills, guided by Adam Morse and Ryan Williams. Getting a will right and managing the financial requirements to make it work properly is no simple task. The fact that all the information was already within BlueRock made discussing it with Adam and Ryan easier. The outcome is a very thorough, simple will and estate plan, which is, without doubt, the best result we have ever had.
Bill Scott
,
AM
from
Contact
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