Thriving communities, not just buildings.
We leverage data to create vibrant places that address people’s changing lifestyles, help entrepreneurial retail businesses succeed, and deliver on commercial imperatives for property developers and landlords.
Location Intelligence
In partnership with BlueRock’s industry-leading PropTech business, propella.ai, we deliver new insights on placemaking opportunities through cutting-edge data intelligence. This includes market assessment of the retail opportunities and threats, as well as incredible insights into the behaviours, characteristics and attitudes of workers, residents and visitors.
Placemaking Strategy
We recommend the right amenity, services and experiences for your property to help drive community engagement. This is informed by sophisticated location intelligence, retail industry insight, financial modelling and property experience in precinct development, asset repositioning and leasing.
Property Marketing
Our placemakers are armed with amazing data intelligence and placemaking insights to translate your vision into a destination that excites people. We work with marketing specialists BlueRock Digital to create engaging brands and collateral utilising CGI, photography, video, websites, digital marketing and PR.
Retail Brokerage
Our experience in asset and development management and running retail businesses means we understand the needs of all parties. Our balanced approach to leasing stems from working with the tenant and landlord on the right business model for the right location, then structuring lease terms for a win-win outcome.
Corporate Real Estate Advisory
Attracting and retaining the best talent is critical. We work with Australia’s leading companies to integrate amenity such as cafes and catering into the workplace, which encourage social connection, create day-to-day efficiencies and make people’s lives more convenient, healthy, fun and productive.
Our end-to-end approach streamlines the placemaking process and drives value for retailers, developers, landlords and tenants.
Projects
New Student Precinct – University of Melbourne
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BlueRock Places worked in collaboration with Architects EAT to deliver a Placemaking Strategy for the University of Melbourne, recommending the optimal retail mix with supporting demographic and financial analysis to create vibrant new meeting places and food hubs on campus for students, professionals and staff.

Wellington Place, Mulgrave – Frasers & ESR
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BlueRock Places delivered Location Intelligence and a Placemaking Strategy for Frasers & ESR, working in collaboration with Rothe Lowman on the ground-floor design and retail masterplan for this 60,000+ square-metre commercial development.

Riverlee & Dark Mofo
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BlueRock Places worked with Riverlee, Dark Lab (subsidiary of Mona) and Fender Katsalidis Architects to develop a permanent new cultural and entertainment precinct for Dark Mofo filled with live music, art, events and hospitality and located in the heart of Hobart's CBD. "In the Hanging Garden" was subsequently launched in June 2019.

101 Collins Street
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BlueRock Places delivered Location Intelligence and a robust Placemaking Strategy for 101 Collins Street, collaborating with Bates Smart on the ground floor and retail repositioning of this iconic building. We are now working with 101 Collins to implement the Placemaking Strategy with Retail Brokerage services.

Some of Our Clients
We're proud of the community of entrepreneurs and business owners that we work alongside, and the businesses we're helping to build.
Testimonials
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The team at BlueRock made my estate planning straightforward and simple to understand. Ryan was a great help, always being there to answer my questions and taking the time to have several meetings to make sure we got it right. You could tell they really cared about setting us up correctly and now I can sleep easy at night knowing it’s all sorted.
Ben Beattie
,
Director
from
True Blue Plumbing
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Working with the BlueRock Private Wealth team over the past few years has been both enjoyable and a great experience. It has assisted me and my business partner to have our personal finance, estate planning and business planning managed professionally and easily. Their breadth of experience and practical knowledge has enabled us to take control of our future, and ensure we are ready for what the future may throw at us.
Mike King
,
Managing Director
from
888 Property Group
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Given the current situation, I was keen to ensure that my will and estate were in order. I reached out to Ryan at BlueRock and found the whole process seamless and thorough. The response time was excellent and the team was able to manage a fairly detailed portfolio and identify a number of areas where I could reduce estate costs and give me security about the outcome. In addition, it led to a thorough and very useful review of all my insurances!
Angela Perry
,
Employee Ownership
from
Contact
Sometimes we sit on toadstools to make phone calls and have meetings around David Attenborough-inspired artefacts.
That’s life at BlueRock – we like to do things differently.
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Did you know?
The origin of the BlueRock name is a mash-up of the founders two favourite things.
Through a mutual love of the Carlton football team and Dwayne 'The Rock' Johnson, a firm was born!