Thriving communities, not just buildings.
We leverage data to create vibrant places that address people’s changing lifestyles, help entrepreneurial retail businesses succeed, and deliver on commercial imperatives for property developers and landlords.
Location Intelligence
In partnership with BlueRock’s industry-leading PropTech business, propella.ai, we deliver new insights on placemaking opportunities through cutting-edge data intelligence. This includes market assessment of the retail opportunities and threats, as well as incredible insights into the behaviours, characteristics and attitudes of workers, residents and visitors.
Placemaking Strategy
We recommend the right amenity, services and experiences for your property to help drive community engagement. This is informed by sophisticated location intelligence, retail industry insight, financial modelling and property experience in precinct development, asset repositioning and leasing.
Property Marketing
Our placemakers are armed with amazing data intelligence and placemaking insights to translate your vision into a destination that excites people. We work with marketing specialists BlueRock Digital to create engaging brands and collateral utilising CGI, photography, video, websites, digital marketing and PR.
Retail Brokerage
Our experience in asset and development management and running retail businesses means we understand the needs of all parties. Our balanced approach to leasing stems from working with the tenant and landlord on the right business model for the right location, then structuring lease terms for a win-win outcome.
Corporate Real Estate Advisory
Attracting and retaining the best talent is critical. We work with Australia’s leading companies to integrate amenity such as cafes and catering into the workplace, which encourage social connection, create day-to-day efficiencies and make people’s lives more convenient, healthy, fun and productive.
Our end-to-end approach streamlines the placemaking process and drives value for retailers, developers, landlords and tenants.
Projects
New Student Precinct – University of Melbourne
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BlueRock Places worked in collaboration with Architects EAT to deliver a Placemaking Strategy for the University of Melbourne, recommending the optimal retail mix with supporting demographic and financial analysis to create vibrant new meeting places and food hubs on campus for students, professionals and staff.

Wellington Place, Mulgrave – Frasers & ESR
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BlueRock Places delivered Location Intelligence and a Placemaking Strategy for Frasers & ESR, working in collaboration with Rothe Lowman on the ground-floor design and retail masterplan for this 60,000+ square-metre commercial development.

Riverlee & Dark Mofo
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BlueRock Places worked with Riverlee, Dark Lab (subsidiary of Mona) and Fender Katsalidis Architects to develop a permanent new cultural and entertainment precinct for Dark Mofo filled with live music, art, events and hospitality and located in the heart of Hobart's CBD. "In the Hanging Garden" was subsequently launched in June 2019.

101 Collins Street
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BlueRock Places delivered Location Intelligence and a robust Placemaking Strategy for 101 Collins Street, collaborating with Bates Smart on the ground floor and retail repositioning of this iconic building. We are now working with 101 Collins to implement the Placemaking Strategy with Retail Brokerage services.

Some of Our Clients
We're proud of the community of entrepreneurs and business owners that we work alongside, and the businesses we're helping to build.
Testimonials
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I've been a client of BlueRock since its inception and have found their advice to be of an exceptionally high standard. I feel like they really know the pharmacy industry, so they can provide properly tailored solutions and recommendations for my personal financial situation. I also appreciate the integrated one-stop-shop nature of BlueRock, and use not only their accounting, but also their legal, superannuation and Private Wealth divisions.
Ian Shanks
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from
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As a pharmacy owner spending a lot of time in the thick of things, I knew I needed help with my accounts and taxes. What I hadn’t factored in how valuable it would be to have someone advising me on big-picture decisions like how to structure my business, reinvest profits and reduce risk. Working with BlueRock means I can confidently make much better decisions about my business and my life.
Michael Delaynee
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from
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My experience with the BlueRock Superannuation team was seamless from the beginning. George and his team smoothly navigated our existing funds into an SMSF, through which we were lucky enough to purchase our business premises. Reliable, knowledgeable and experienced, the BlueRock Super Team are the gold standard in customer service.
Jess Nardella
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Director
from
Duo Built
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