Thriving communities, not just buildings.
We leverage data to create vibrant places that address people’s changing lifestyles, help entrepreneurial retail businesses succeed, and deliver on commercial imperatives for property developers and landlords.
Location Intelligence
In partnership with BlueRock’s industry-leading PropTech business, propella.ai, we deliver new insights on placemaking opportunities through cutting-edge data intelligence. This includes market assessment of the retail opportunities and threats, as well as incredible insights into the behaviours, characteristics and attitudes of workers, residents and visitors.
Placemaking Strategy
We recommend the right amenity, services and experiences for your property to help drive community engagement. This is informed by sophisticated location intelligence, retail industry insight, financial modelling and property experience in precinct development, asset repositioning and leasing.
Property Marketing
Our placemakers are armed with amazing data intelligence and placemaking insights to translate your vision into a destination that excites people. We work with marketing specialists BlueRock Digital to create engaging brands and collateral utilising CGI, photography, video, websites, digital marketing and PR.
Retail Brokerage
Our experience in asset and development management and running retail businesses means we understand the needs of all parties. Our balanced approach to leasing stems from working with the tenant and landlord on the right business model for the right location, then structuring lease terms for a win-win outcome.
Corporate Real Estate Advisory
Attracting and retaining the best talent is critical. We work with Australia’s leading companies to integrate amenity such as cafes and catering into the workplace, which encourage social connection, create day-to-day efficiencies and make people’s lives more convenient, healthy, fun and productive.
Our end-to-end approach streamlines the placemaking process and drives value for retailers, developers, landlords and tenants.
Projects
New Student Precinct – University of Melbourne
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BlueRock Places worked in collaboration with Architects EAT to deliver a Placemaking Strategy for the University of Melbourne, recommending the optimal retail mix with supporting demographic and financial analysis to create vibrant new meeting places and food hubs on campus for students, professionals and staff.

Wellington Place, Mulgrave – Frasers & ESR
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BlueRock Places delivered Location Intelligence and a Placemaking Strategy for Frasers & ESR, working in collaboration with Rothe Lowman on the ground-floor design and retail masterplan for this 60,000+ square-metre commercial development.

Riverlee & Dark Mofo
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BlueRock Places worked with Riverlee, Dark Lab (subsidiary of Mona) and Fender Katsalidis Architects to develop a permanent new cultural and entertainment precinct for Dark Mofo filled with live music, art, events and hospitality and located in the heart of Hobart's CBD. "In the Hanging Garden" was subsequently launched in June 2019.

101 Collins Street
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BlueRock Places delivered Location Intelligence and a robust Placemaking Strategy for 101 Collins Street, collaborating with Bates Smart on the ground floor and retail repositioning of this iconic building. We are now working with 101 Collins to implement the Placemaking Strategy with Retail Brokerage services.

Some of Our Clients
We're proud of the community of entrepreneurs and business owners that we work alongside, and the businesses we're helping to build.
Testimonials
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We have been with BlueRock since it started, and they have always provided us with accounting services and assisted us to manage other things outside of our business. After almost 50 years in business, our affairs have become quite complex. We recently worked through our financial affairs and the re-writing of our wills, guided by Adam Morse and Ryan Williams. Getting a will right and managing the financial requirements to make it work properly is no simple task. The fact that all the information was already within BlueRock made discussing it with Adam and Ryan easier. The outcome is a very thorough, simple will and estate plan, which is, without doubt, the best result we have ever had.
Bill Scott
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AM
from
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North Star Projects is a builder of quality residential homes. Our business is growing quickly and ready to move to the next level of operation at the time we engaged with BlueRock Accounting. Our growth required a comprehensive review of past business performance and a realistic mapping of a plan for future growth. The BlueRock team assembled the key financial information and delivered it back to our management team in a way that facilitated our thinking about the strategic direction for the business moving forward. The process has been exciting and reassuring at the same time. It has not been all about the big picture however and the BlueRock team are very available to help us grease the wheels of day-to-day operations and support our staff to remain in control while taking advantage of new opportunities that arise. The advice, information and tools provided by the BlueRock team have delivered practical support and generated enthusiasm about our future prospects.
Jacob Snedden
,
Managing Director
from
North Star Projects
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Jo came highly recommended and I would happily recommend her and the team at BlueRock. Jo was engaged to help move my business from sole trader to a company trust structure. Overall, they make accounting crystal clear and always offer advice in a simple format, so you can understand your options.
Lori Bastone
,
Creative Director
from
Design Rouge
Contact
Sometimes we sit on toadstools to make phone calls and have meetings around David Attenborough-inspired artefacts.
That’s life at BlueRock – we like to do things differently.

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Did you know?
The origin of the BlueRock name is a mash-up of the founders two favourite things.
Through a mutual love of the Carlton football team and Dwayne 'The Rock' Johnson, a firm was born!