Melbourne placemaking

Thriving communities, not just buildings.

We leverage data to create vibrant places that address people’s changing lifestyles, help entrepreneurial retail businesses succeed, and deliver on commercial imperatives for property developers and landlords.

Location Intelligence

In partnership with BlueRock’s industry-leading PropTech business, propella.ai, we deliver new insights on placemaking opportunities through cutting-edge data intelligence. This includes market assessment of the retail opportunities and threats, as well as incredible insights into the behaviours, characteristics and attitudes of workers, residents and visitors.

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Placemaking Strategy

We recommend the right amenity, services and experiences for your property to help drive community engagement. This is informed by sophisticated location intelligence, retail industry insight, financial modelling and property experience in precinct development, asset repositioning and leasing.

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Property Marketing

Our placemakers are armed with amazing data intelligence and placemaking insights to translate your vision into a destination that excites people. We work with marketing specialists BlueRock Digital to create engaging brands and collateral utilising CGI, photography, video, websites, digital marketing and PR.

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Retail Brokerage

Our experience in asset and development management and running retail businesses means we understand the needs of all parties. Our balanced approach to leasing stems from working with the tenant and landlord on the right business model for the right location, then structuring lease terms for a win-win outcome.

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Corporate Real Estate Advisory

Attracting and retaining the best talent is critical. We work with Australia’s leading companies to integrate amenity such as cafes and catering into the workplace, which encourage social connection, create day-to-day efficiencies and make people’s lives more convenient, healthy, fun and productive.

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Discuss Your Property Project

Our end-to-end approach streamlines the placemaking process and drives value for retailers, developers, landlords and tenants.

Projects

New Student Precinct – University of Melbourne

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BlueRock Places worked in collaboration with Architects EAT to deliver a Placemaking Strategy for the University of Melbourne, recommending the optimal retail mix with supporting demographic and financial analysis to create vibrant new meeting places and food hubs on campus for students, professionals and staff.

Wellington Place, Mulgrave – Frasers & ESR

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BlueRock Places delivered Location Intelligence and a Placemaking Strategy for Frasers & ESR, working in collaboration with Rothe Lowman on the ground-floor design and retail masterplan for this 60,000+ square-metre commercial development.

Riverlee & Dark Mofo

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BlueRock Places worked with Riverlee, Dark Lab (subsidiary of Mona) and Fender Katsalidis Architects to develop a permanent new cultural and entertainment precinct for Dark Mofo filled with live music, art, events and hospitality and located in the heart of Hobart's CBD. "In the Hanging Garden" was subsequently launched in June 2019.

101 Collins Street

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BlueRock Places delivered Location Intelligence and a robust Placemaking Strategy for 101 Collins Street, collaborating with Bates Smart on the ground floor and retail repositioning of this iconic building. We are now working with 101 Collins to implement the Placemaking Strategy with Retail Brokerage services.

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Some of Our Clients

We work with some pretty inspiring businesses.

We're proud of the community of entrepreneurs and business owners that we work alongside, and the businesses we're helping to build.

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Testimonials

We love what we do, and apparently so do our clients.

Writing a will was something myself and my partner had been making attempts at for several years. After many faulted starts we would hit inevitable brick walls surrounding the details for our children and complexities of trusts etc. With my business finances being dealt with so professionally through BlueRock, I queried if estate management fell under their umbrella. Fortunately, it does! From the beginning, Ryan was very personable and simplified the process to a point where we could focus on the correct decisions for ourselves and our families. Looking back, we were correct in that the process was daunting without help and Ryan brought up many other points we were totally ignorant of which could have had a huge impact on our estate management and wishes. We would highly recommend Ryan and the BlueRock team to anyone.

Dale Barnes and Lisa Jenkins

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My experience working with BlueRock has been exceptional. I sought to find the best in the business and feel that BlueRock surpassed my expectations; in particular Daniel Zaffino. His work ethic, knowledge, willingness to help and educate is second to none. Without Daniel and the team I wouldn’t have been able to achieve my ambitious financial goals as quickly as I did, buying my first investment property at 23 and buying my dad his dream car (74’ Ford Falcon Coupe). Reaching these goals has been a massive milestone for me and I can thank BlueRock for helping with reaching that. I would certainly recommend engaging the team at BlueRock.

Tayla Harris

from

The Bluerock team have proven to be extremely personable, responsive and supportive right from our earliest engagement with the firm in 2017. Through BRPW and the Estate Planning process, we really appreciated Ryan’s legal expertise and balanced approach to providing holistic advice whilst cutting through the jargon. The best thing about Bluerock is their awesome people and subsequently the genuine approach they show to your unique world.

Tom Bennison

Director, Sensum

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Contact

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Sometimes we sit on toadstools to make phone calls and have meetings around David Attenborough-inspired artefacts.

That’s life at BlueRock – we like to do things differently.

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03 8682 1111

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