Thriving communities, not just buildings.
We leverage data to create vibrant places that address people’s changing lifestyles, help entrepreneurial retail businesses succeed, and deliver on commercial imperatives for property developers and landlords.
Location Intelligence
In partnership with BlueRock’s industry-leading PropTech business, propella.ai, we deliver new insights on placemaking opportunities through cutting-edge data intelligence. This includes market assessment of the retail opportunities and threats, as well as incredible insights into the behaviours, characteristics and attitudes of workers, residents and visitors.
Placemaking Strategy
We recommend the right amenity, services and experiences for your property to help drive community engagement. This is informed by sophisticated location intelligence, retail industry insight, financial modelling and property experience in precinct development, asset repositioning and leasing.
Property Marketing
Our placemakers are armed with amazing data intelligence and placemaking insights to translate your vision into a destination that excites people. We work with marketing specialists BlueRock Digital to create engaging brands and collateral utilising CGI, photography, video, websites, digital marketing and PR.
Retail Brokerage
Our experience in asset and development management and running retail businesses means we understand the needs of all parties. Our balanced approach to leasing stems from working with the tenant and landlord on the right business model for the right location, then structuring lease terms for a win-win outcome.
Corporate Real Estate Advisory
Attracting and retaining the best talent is critical. We work with Australia’s leading companies to integrate amenity such as cafes and catering into the workplace, which encourage social connection, create day-to-day efficiencies and make people’s lives more convenient, healthy, fun and productive.
Our end-to-end approach streamlines the placemaking process and drives value for retailers, developers, landlords and tenants.
Projects
New Student Precinct – University of Melbourne
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BlueRock Places worked in collaboration with Architects EAT to deliver a Placemaking Strategy for the University of Melbourne, recommending the optimal retail mix with supporting demographic and financial analysis to create vibrant new meeting places and food hubs on campus for students, professionals and staff.

Wellington Place, Mulgrave – Frasers & ESR
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BlueRock Places delivered Location Intelligence and a Placemaking Strategy for Frasers & ESR, working in collaboration with Rothe Lowman on the ground-floor design and retail masterplan for this 60,000+ square-metre commercial development.

Riverlee & Dark Mofo
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BlueRock Places worked with Riverlee, Dark Lab (subsidiary of Mona) and Fender Katsalidis Architects to develop a permanent new cultural and entertainment precinct for Dark Mofo filled with live music, art, events and hospitality and located in the heart of Hobart's CBD. "In the Hanging Garden" was subsequently launched in June 2019.

101 Collins Street
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BlueRock Places delivered Location Intelligence and a robust Placemaking Strategy for 101 Collins Street, collaborating with Bates Smart on the ground floor and retail repositioning of this iconic building. We are now working with 101 Collins to implement the Placemaking Strategy with Retail Brokerage services.

Some of Our Clients
We're proud of the community of entrepreneurs and business owners that we work alongside, and the businesses we're helping to build.
Testimonials
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BlueRock’s outsourced accounting service is an invaluable part of our business. Having one team prepare our bookkeeping, payroll and financial reporting provides a seamless experience, and the monthly reporting and meeting cycle keeps us on track to focus on what’s important for us to reach our business goals. Also, the regular catch-ups mean that BlueRock is fully across our strategy and feel like part of our team. The accounting services team provides management accounting services, including annual forecasting, budget to actual variance reviews and margin analysis and have helped us with multiple capital raises and an employee share scheme (ESS). It’s a great partnership that allows us to work alongside a fellow B Corporation and together run great businesses that have a positive impact!
Michaela Davis
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from
Stuff
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Chris has been my trusted Insurance Broker for some time now. I trust Chris with my clients and their investment properties because of the attention to detail, level of care he puts into each policy and the amazing feedback I receive from my clients after each interaction. Chris is transparent, takes the time to understand what's important to my clients and educates them along the way. With all of the recent changes in renting laws and the upcoming changes to come, I have peace of mind knowing that Chris is prepared with the best advice and solutions for my clients and their assets.
Sophie Anapliotis
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Director
from
Real Estate Geelong
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Eastwood Golf Club has been using the BlueRock payroll team (previously Crawshay Consultants) for over 10 years and have found them to be very professional. We have staff across a few awards, but BlueRock have no problem paying the correct rates. They provide an accurate and knowledgeable service and their reports allow us to analyse our different cost centres. They have always been very friendly and provide prompt and efficient customer service.
Neil Mitchell
,
Eastwood Golf Club
from
Contact
Sometimes we sit on toadstools to make phone calls and have meetings around David Attenborough-inspired artefacts.
That’s life at BlueRock – we like to do things differently.
Did you know?
The origin of the BlueRock name is a mash-up of the founders two favourite things.
Through a mutual love of the Carlton football team and Dwayne 'The Rock' Johnson, a firm was born!