BlueRock Investment Philosophy

Key Beliefs and Considerations Underpinning our Investment Approach

Low Cost

We value low-cost investments to ensure clients pay lower fees, which can significantly impact the long‑term returns. Utilising ETF’s/passive managers they are able to achieve this because of the lesser dependency on fund manager’s decisions as they mirror indexes and benefit from economies of scale.

Diversification

Diversifying investments across asset classes and geographies is necessary for an efficient portfolio composition for the risk taken. BRIP looks to ensure the underlying holdings are diversified and in line with risk profile limits.

Low Turnover

We believe that having a low turnover helps lead to more consistent and less volatile returns while also increasing tax efficiencies. Maintaining a low turnover within the underlying holdings and also of the managed portfolio constituents themselves. This also keeps transactions costs low.

Passive Management

We are of the consensus view that largely passive managers are appropriate for clients looking for a hands‑off approach to investing. This also helps ensure returns are in line with market – utilising largely passive index funds ensure target benchmarks are tracked.

Investment Committee

The BlueRock Investment Committee meets formally on a quarterly basis to review the underlying holdings of each model portfolio. The Committee is comprised of:

Isrin Khor (Independent Chair) | Senior Asset Consultant, Evidentia Group

Isrin Khor brings over 21 years of experience in the finance industry, specialising in portfolio construction, investment research, and asset consulting. She is currently a Senior Asset Consultant at Evidentia Group, where she is responsible for the design, build and management of tailored SMAs and provides strategic investment consulting services.

Previously, Isrin was a Sector Manager – Fixed Income at Lonsec Research, overseeing the Fixed Income and Multi-Asset research teams. In this role, she was deeply involved in reviewing and assessing financial products across Fixed Income, Multi-Asset, and Private Debt sectors. Before Lonsec, she was a Senior Investment Analyst at AMP, responsible for constructing and managing multi-asset portfolios (SMAs) across fully active, core-satellite, and ESG portfolios as well as conducting sector reviews and maintaining the approved product list.

Earlier in her career, Isrin spent 15 years at Macquarie Group as a Senior Investment Analyst, where she played a key role in portfolio construction and investment selection across traditional and alternative asset classes, including direct unlisted infrastructure, property, and private equity, for both high net worth and retail clients. She also authored research publications on markets and investments during her tenure.

Isrin’s qualifications include a Bachelor of Commerce (Accounting and Finance) and Master of Commerce (Banking and Finance) from the University of Sydney.

Jon Holroyd | Chief Investment Officer, BlueRock Wealth

Jon has over 20 years’ experience in asset management. He commenced his career with JP Morgan Sydney in the Debt Capital Markets team in 2001, before he transferred to the FX option trading desk in 2003 and subsequently relocated to the Tokyo office in 2004.

In 2006 Jon moved to London and was a founding member of the Standard Chartered Commodities Trading team, running the Precious Metal vanilla and exotic option portfolios and providing cover for the Base Metal option traders until 2015 when he return home to Melbourne.

Jon holds a Bachelor of Commerce Degree with Honors in Finance from the University of Melbourne. Jon is RG146 accredited in Derivatives, Securities, Managed Investments, Superannuation, Margin Lending, Cash and Deposit Taking.
Jon has worked with Private Clients helping them manage their portfolios since 2016 and has experience across multiple Investment Committees.

Nicholas Siemensma | Head of Line 1 – Risk, Advice & Operations, BlueRock Wealth

Nicholas' role across the wealth team encompasses internal compliance, advice and operational processes while maintaining strong relationships with a select portfolio of high net worth clients and business owners whom he works with on an ongoing basis. With over 10 years of experience in the financial services industry, Nicholas has been deeply embedded in the business from an investment perspective throughout his tenure at BlueRock Wealth.

His expertise spans portfolio construction and comprehensive investment research, including regular engagement with fund managers to ensure clients have access to best-of-breed investment solutions that align with their specific needs and objectives. Nicholas is actively involved in due diligence processes and maintains close relationships with institutional fund managers to stay abreast of market developments and investment opportunities.

Nicholas' investment philosophy centres on maintaining long-term market exposure, riding through periods of volatility, and implementing low-cost, low-turnover strategies designed to deliver consistent returns over time. He believes in the power of staying invested through market cycles rather than attempting to time markets, focusing on building robust portfolios that can weather various economic conditions while minimising unnecessary costs and tax implications for clients.

This information is of a general nature. It does not consider your personal objectives, needs or situation. It does not represent legal, tax or personal advice and should not be taken as such. If it has been provided to you with a Statement of Advice (SoA), you should rely on the personal advice in the SoA.

Care has been taken to provide up to date and accurate information relating to the subject area however BR Advice Pty Ltd (ABN 30 612 056 523, AFSL 488655), Blue Rock Private Wealth Pty Ltd (ABN 95 166 927 055, AFSL 452733), Blue Rock Private Wealth (Melb) Pty Ltd (ABN 48 652 202 698, ASIC AFS No. 1298365) and their representatives make no representation as to its accuracy or completeness.

Published: November 2025

© Copyright 2025