Websites that look the part and actually deliver

From lead-generating service sites to ecommerce stores built to sell, here’s a look at some of the websites we’ve designed and built. Every one started with a clear goal and a deep dive into who it’s for. The rest is smart strategy, creative design and a bit of technical wizardry.

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Lead generation


Lead generation websites

Clear service pages, strong trust signals and enquiry journeys that turn visitors into conversations.

  • Web Design for Canopy / PhoneCycle

    IT and device lifecycle · Webflow

    Canopy / PhoneCycle

    A rebranded Webflow site clarifying device lifecycle services and improving the customer journey.

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  • Web Design for Mad Mex

    Hospitality · WordPress

    Mad Mex

    Website updates supporting franchise information, ongoing improvements and a potential brand-led refresh.

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  • Web Design for Bastion Security Group

    Cybersecurity · Webflow

    Bastion Security Group

    A joint website and SEO direction bringing two cybersecurity brands into clearer service journeys.

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  • Web Design for Cythera

    Cybersecurity · Webflow

    Cythera

    Website and SEO work to clarify cybersecurity services and support qualified enquiries.

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  • Web Design for Deliberate Practice

    HR consulting · Webflow

    Deliberate Practice

    Website work presenting HR consulting services and supporting clearer online discovery.

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  • Web Design for Corner Hotel

    Hospitality and live music · WordPress

    Corner Hotel

    Accessibility and content improvements making key visitor information easier to find and use.

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  • Web Design for Northcote Social Club

    Hospitality and live music · WordPress

    Northcote Social Club

    Website reporting to monitor performance and identify opportunities for ongoing improvement.

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  • Web Design for HR Partner

    HR consulting · BRD Sites concept

    HR Partner

    A concept landing page presenting an HR partner offer and guiding businesses towards enquiry.

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  • Web Design for HR Recruitment Specialist

    HR recruitment · BRD Sites concept

    HR Recruitment Specialist

    A concept landing page presenting recruitment support and encouraging prospective employers to enquire.

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  • Web Design for Leadership & Organisational Change

    Leadership and organisational consulting · BRD Sites concept

    Leadership & Organisational Change

    A concept landing page explaining leadership and change services and prompting organisational enquiries.

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Ecommerce


Ecommerce websites

Online stores that make browsing easy, checkout simple and your brand hard to forget.

  • Web Design for Superstar Kids

    Education supplies · Shopify

    Superstar Kids

    A Shopify store connecting product discovery, repeat ordering and early learning centre fit-out journeys.

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  • Web Design for Hawker Brownlow Publishing

    Education publishing · Shopify

    Hawker Brownlow Publishing

    Shopify consolidation planning to bring publishing products and digital content into clearer buying journeys.

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  • Web Design for Zentveld’s Coffee

    Coffee and food retail · Shopify

    Zentveld’s Coffee

    A modern Shopify store that retained the brand story while elevating the buyer journey.

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  • Web Design for Grand Cru Coffee

    Coffee retail · Shopify

    Grand Cru Coffee

    Shopify migration work supporting a consistent online coffee-buying experience across the ecommerce programme.

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Like what you see?

Let’s chat about what your visitors need and how the right design could help your business grow.

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BlueRock acknowledges the Traditional Owners of the lands and waters on which we work, live and gather - including the Wurundjeri Woi Wurrung people of the Kulin Nation in Melbourne, and First Nations communities across Australia and beyond. We pay our respects to their Elders past, present and emerging, and honour the rich cultures and ongoing connection to Country.

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