Websites That Drive Growth and Sales
Your website should do more than just exist. It needs to engage your audience, boost your brand, and convert visitors into customers. BlueRock Digital delivers tailored CMS websites and eCommerce platforms built for unique business goals, whether in retail, FMCG, hospitality, DTC, or B2B.
As a preferred Shopify partner with deep experience in Wordpress, Webflow and CoreDNA, we combine strong technical skills with strategic insight. Our sites aren’t just beautiful, they are performance engines designed to scale.
Why Choose BlueRock Digital?
THE BLUEROCK ADVANTAGE
We are business advisors, not just web designers. Our digital team is trusted by retail, FMCG, hospitality, DTC brands, and B2B companies alike.
- Expertise Across Industries: Trusted by retail, FMCG, hospitality, DTC brands, and B2B companies alike.
- Preferred Shopify Partner: Certified expertise in Shopify 2.0 for scalable, conversion-focused online stores.
- Brand-Led Custom Designs: Using Webflow, CoreDNA or your preferred platform to create flexible, compelling CMS websites.
- SEO & CRO Best Practices: From audit to optimisation, ensuring your site drives lasting results.
- Rapid Launch Capabilities: Get to market faster with streamlined workflows without sacrificing quality.
- Ongoing Growth Support: Post-launch training, analytics, updates, and optimisations tailored to your evolving needs.
Five Ways We Support Your Website
1. Friction & Conversion Diagnostic
DIAGNOSTIC
Find where you are losing customers, before you commit to a redesign.
A structured quarterly review of key customer journeys for business owners who want regular, independent feedback without a full site rebuild.
- Desktop and mobile usability review across two key journeys
- Visual friction screenshots documenting checkout drop-off
- Sampled Core Web Vitals speed and accessibility check
- Prioritised action list ranked by impact and effort
- 30-minute debrief call with our Lead Consultant
2. Conversion & Sales Lift Retainer
MONTHLY OPTIMISATION
Turn more of your existing website visitors into paying customers.
A monthly improvement programme for established online stores and lead-generation websites with active traffic. We use data to test and refine your user journeys.
- Monthly funnel drop-off analysis in Google Analytics
- Single prioritised testing hypothesis per monthly cycle
- Focused high-fidelity mobile and desktop re-designs
- Front-end staging implementation and rollback checks
- Monthly decision report covering observed outcomes
3. Website Care & Evolution
MAINTENANCE
Keep your website modern, secure, and ready for your next marketing campaign.
Three tiers of monthly care combining routine platform checks and security updates with dedicated hours for new campaign landing pages or content edits.
- Baseline Care: 2.5 hours monthly for baseline checks and fixes
- Campaign Ready: 5 hours monthly including campaign landing pages
- Continuous Evolution: 8 hours monthly with priority turnarounds
- Quarterly website health scorecard included across all tiers
4. Embedded Design Partner
AGENCY AND TECH PARTNERSHIP
Senior UI and UX design capacity for development teams ready to build.
Reserved monthly design blocks for software developers, agencies and in-house engineering teams that need senior product design and Figma assets ready for implementation.
- Production-ready website designs
- Clickable interactive prototypes for user testing
- Data-led priority website improvements
- Available in 10-hour or 20-hour monthly sprint blocks
5. Growth Platform Rebuild (Design & Build)
FULL PROJECT BUILD
A high-performing digital platform tailored to scale with your business.
End-to-end website projects for businesses launching a new brand, re-platforming or replacing an outdated digital footprint. We deliver complete solutions across two specialised project streams, backed by discovery, user experience design, technical development and post-launch support.
Three Specialised Project Streams
Shopify eCommerce Builds
Explore Shopify Builds
Webflow CMS Builds
Explore Webflow Builds
WordPress CMS Builds
Explore WordPress Builds
Websites We've Built
Cythera
Mad Mex
Southern Cross Metal Recyclers
Superstar Kids
Deliberate Practice
Canopy
Website & eCommerce Platform FAQs
Which platforms do you specialise in for website and eCommerce builds?
We specialise in Shopify (including Shopify 2.0) for eCommerce stores, and Webflow or CoreDNA for content-rich, brand-led CMS websites. This flexibility allows us to tailor solutions to your unique business needs.
How long does a typical website or Shopify store project take?
Project timelines vary by scope, but most Shopify eCommerce builds take between 8–12 weeks from discovery to launch. CMS websites generally follow a similar timeframe, with rapid launch options available for streamlined projects.
Can you help with SEO and conversion optimisation after launch?
Absolutely. We include SEO best practices as part of every build and offer ongoing SEO, CRO audits, A/B testing, and continuous optimisation services to keep your site driving traffic and converting visitors effectively.
What kind of post-launch support do you offer?
We provide initial training to your team, detailed documentation, and at least two weeks of post-launch support. We also offer ongoing support and optimisation packages tailored to your evolving business needs.
Can you integrate my website or store with other business systems?
Yes, we specialise in integrating eCommerce platforms with marketing tools, CRMs, ERP systems, payment gateways, and shipping providers to ensure smooth operations and data flow across your business.
What if I’m not sure which platform is best for my business?
We provide advisory consultations to assess your business goals, customer journey, and technical requirements to recommend the best platform and approach—without any obligation to proceed.
Do you offer custom design or use templates?
For Shopify stores, we customise select Shopify 2.0 themes to align perfectly with your brand and optimise conversion. For CMS websites, we create bespoke brand-led designs using Webflow or CoreDNA.
Can you help with content creation and product photography?
While we specialise in copywriting for website and product pages, we work with trusted photographers and content creators to support your broader brand needs if required.
How do we decide between a new build and an ongoing care plan?
If your website has a modern foundation on Shopify, Webflow or WordPress and primarily needs updated content or conversion fixes, a monthly care plan or quarterly review is the most cost-effective choice. If your platform is obsolete, difficult to edit or no longer supports your core systems, we will scope a complete build.
Which platform is best for my business?
For online retail and wholesale transaction portals, we recommend Shopify because of its reliable checkout, app ecosystem and inventory integrations. For brand-first corporate sites and content management, Webflow offers design flexibility and fast page speed, while WordPress suits businesses requiring extensive custom databases.
What is included in ongoing support?
Ongoing support covers regular platform updates, link sweeps, security patches and small agreed content or layout updates within your monthly hours. Large structural overhauls, custom API integrations and new platform builds are quoted separately.
Can BlueRock connect our website to our back-office software?
Yes. As a multidisciplinary advisory firm, our digital team works directly with our systems consultants to integrate websites with accounting platforms like Xero, CRMs like HubSpot, and inventory systems including Unleashed and Cin7.
